BettyB was inspired as a young girl by her French grandmother, a former seamstress for Madeleine Vionnet and Coco Chanel. This early influence combined with an innate appreciation for subtle, feminine tailoring is what defines BettyB's S/S 2010 collection.
Betty created her first dresses using traditional apron fabrics and quickly accumulated a vast collection of vintage deadstock fabrics from local flea markets.
BettyB was born out of a quest to find the dress that she wanted to wear but could not find - a dress that possessed a practical chic, was well made and undeniably feminine. With this distinct point of view, Betty saw an opportunity to bring something new to the fashion market.
BettyB is available at Viola, 25 Connaught St, W2 and Harrods.
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